Company descriptionPublicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.
OverviewYour Impact & Key Responsibilities:
Why we are looking for you
- You are a believer - of data driven marketing and the power of story telling
- You have executed B2B Marketing that speaks to CXOs in the India market, either on the business or agency side. You understand the GCC and Large Enterprise segments in India
- You have operated in a Global + Local marketing organization model
- Brand awareness, demand gen, full funnel marketing, strategy to execution ownership, written briefs, procurement processes, agency partnerships, ABM – are in your experience zone
- You thrive in information rich environments that need you to consume and process new information at a quick pace
What you will enjoy in this role
- You will be core to taking a strong brand to market in India, and have the rare luxury of driving a long term vision in addition to near term targets
- You will own your results, and work closely with global peers as part of a tight-knit marketing organization
- You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills
- Enablers to success – Access to brand strategy, creative and marketing ops teams, external agencies, marketing platforms, analyst relations teams
- You will use Marketing AI products hands on. Not only is AI integral to our market offering today, we are also disrupting our own ways of working as we step into the future
What you will do
- Work closely with leadership to define and execute on brand - aligned on global strategy but adapted to unique regional requirement
- Strategize and execute against Marketing goals in the client acquisition and expansion context. Own the communication process – Briefs, campaigns, approvals, and execution by agency teams on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search
- Work with the marketing ops team to achieve on-target execution and measurement against tangible goals
- Manage an ecosystem of marketing partners. Lead vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation
- Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand.
- Partner with Sales on lead gen efforts to drive top and mid-funnel growth
- Experiment with organic and paid acquisition channels with a strong bias for action/ hypothesis testing. Devise strategies to boost brand equity and drive qualified traffic
Quarterly leadership reviews to align on performance and future plans.
QualificationsYour Skills & Experience:
- Post-graduate in a Marketing domain
- 12-15 years of relevant experience. Deep understanding of the India technology and services market.
- Experience in the client-agency ecosystem
- Experience of the overall inbound and outbound ecosystem, including building digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
- Event management. Experience leading online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results
- Experience and relationships in relevant publisher and events ecosystem in India
- People management skills: Level – Medium. Goals alignment and reviews, feedback mechanisms, and an unstructured nurturing approach that helps our people be the best versions of themselves.
Additional information- Gender-Neutral Policy
- 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
- Generous parental leave and new parent transition program
- Flexible work arrangements
- Employee Assistance Programs to help you in wellness and well being.
